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A phone only lasts a couple of years before it breaks or becomes obsolete. Although it’s often just one part that killed it, we throw everything away because it’s almost impossible to repair or upgrade. Phoneblok is made of detachable bloks. The bloks are connected to the base which locks everything together into a solid phone. If a blok breaks you can easily replace it; if it’s getting old just upgrade. It’s like an app store for hardware. In the store you buy your bloks, read reviews and sell old bloks. Small and big companies develop and sell their bloks. You can buy a pre-assembled phone or assemble it yourself by selecting the brands you want to support. The choice is yours.


The conceptual architecture of this product is a major breakthrough to our current market. It is hard to preview its future, specially in a world managed by powerful enterprises selling “disposable” products with meticulously planned obsolescence models. However, the idea is simple and sustainable, deserving our attention and respect. Lets keep our ears open and fingers crossed!

More information about the project at phonebloks.com

Bruno Grange

A passionate by software and a business enthusiast. Check out more about me at http://www.brunogrange.com

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